We partner with Credit Unions of all sizes to recruit members using our patent-pending technology that pinpoints a physical address to a unique IP address, with 95% accuracy. These targeted digital display ads run at exactly the same time New Movers are searching for a financial institution close to their new residence. IP Direct Marketing speaks directly to the 14% of people who relocate each year.Why New Movers?
- One third of Americans switch financial institutions after moving
- 57% open primary checking accounts at financial institutions that have branches close to home
- 25% find financial institutions with ATMs (shared branches) close to their new home
Financial Institutions Case Study
A regional financial institution located in the Southeast United States combined IP Direct Marketing with a direct mail campaign centered around new checking or business account acquisitions.
- Time on site: 40% higher for IP Targeting visitors
- Bounce rate: 3.5% lower than the site average
- Direct mail response rate: .61%
- IP Targeting response rate: 1.09%
The addition of IP Direct Marketing increased overall budget by just 5.83% and generated a 70% lift in overall campaign effectiveness.