IP Direct Marketing allows grocery stores and pharmacies to convert physical addresses to IP addresses to sync display ads with direct mail/email campaigns.
CMPkc’s IP Direct Marketing ignites your grocery store's and pharmacy's marketing ROI.

We partner with with local and national grocery stores to grow sales using our patent-pending technology that pinpoints a physical address to a unique IP address, with 96% accuracy. These targeted digital display ads run at exactly the same time New Movers are searching for local grocery stores close to their new residence. IP Direct Marketing speaks directly to the 14% of people who relocate each year.

Hospital
Why New Movers?

of New Movers are more likely to purchase groceries


New homeowners have an

average annual househole income of

$65,000


New Movers spend

$8,700

following a relocation

Learn more on how to ignite your ROI using IP Direct Marketing with our FREE digital solutions guide.

CASE STUDY

Combine IP Direct Marketing with Direct Mail to Maximize Engagement

A recent grocery store chain tested the combination of IP Direct Marketing and a weekly direct mail in a large metropolitan market monitoring affinity club memberships and coupon redemption rates.

See how we did it
proximity map

Proximity map displaying up to the closest 4 stores

Laser targeting to engage new movers:

  • At least a 5-mile move
  • Relocation within a 5-mile radius of each of the chain’s 98 stores

The campaign included:

  • Identification of the closest grocery store to the new mover’s residence
  • Custom messages specific to the closest store
  • A photograph and signature of each store’s general manager and pharmacy manager
  • Three custom coupons for customer redemption
  • A PURL that led each new mover to a personal landing page with an interactive map
IP Direct Marketing with Direct Mail Results:

4.7%

Affinity Club Registration

5.8%

New Movers Visited PURL Landing Page

2,389

Coupons Redeemed

275,000

Brand Impressions from IP Direct Marketing

Learn more on how to ignite your ROI using IP Direct Marketing with our FREE digital solutions guide.






* required field
Privacy Policy

Home Address=
IP Address

flow
Digitally engage New Movers at the household level. Cookieless, one-to-one display advertising.